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Have Burning Questions? Get Answers This Thursday!

Chris Spiek // 04.14.14

Photo by Duncan Hull

Photo by Duncan Hull

This Thursday, April 17th, at noon eastern time, Chris and Ervin from Re-Wired will be hosting a Live Online Jobs-to-be-Done Q&A Session.

If you’re learning or applying jobs to be done and you have burning questions, this is a great opportunity to get answers quickly.  Submit your questions at any time between now and noon on Thursday.

The session will be hosted by Amrita Chandra of Shape and Sound.  Amrita is a Jobs-to-be-Done veteran and a highly-effective marketing executive and entrepreneur, and  she’ll be sharing some of her experiences with JTBD in addition to hosting the event.

Registration is free but space is limited. Register now!

Matthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD Radio

Chris Spiek // 04.02.14

jtbd-men-smallIt’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us message better, market better, and design advertisements better.
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Better products through chemistry

David Wu // 03.24.14

As a product manager, I’m a big fan of the Jobs To Be Done framework for finding causal reasons why people switch from one product to another.

In the framework, we often talk about the importance of energy. Energy manifests itself as the emotion and motivation customers have to make progress — to make a potential switch to our products. Understanding how energy works, helps to make our products better. >>Read More

Filling in Lean’s Gaps

Alan Klement // 03.18.14

‘Get out of the building!’
‘Talk with customers’!
‘Genchi Genbutsu’

…the above insights, and others like them, are great advice from practitioners of the Lean methodology. They hammer into the entrepreneur’s brain the importance of talking directly with customers before and during product development.

It’s great advice, but there are gaps: How do we go about understanding the customer’s struggle? What are we looking for when we observe customers? When we talk with customers, what do we talk about and what answers are we trying to pull out of them? >>Read More

It’s just a contact button. . . or is it?

Ervin Fowlkes // 03.04.14

If you listened to the episode of Jobs-to-be-Done Radio where we had Des Traynor on with us, you heard Bob mention the “discussion” he had with me over the contact button.

Let me set the scene. . .
>>Read More

JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio

Chris Spiek // 02.27.14

Photo by Sam Howzit

Photo by Sam Howzit

“Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it’s tasty.  In the internet world he would wait four weeks and then email everyone who has ever been at his restaurant with a Survey Monkey link, and say, ‘Hey guys. Did you or did you not have the French onion soup? If you did, can you remember if it was nice?’”

This week Des Traynor, co-founder at Intercom joins us on Jobs-to-be-Done Radio to talk about how Intercom is changing the way we launch and test features on the web, and how Jobs-to-be-Done is playing a role in the work they’re doing. >>Read More

Alan Klement on Designing Around Jobs-to-be-Done

Chris Spiek // 02.18.14

meetup-logoHow do you go about designing product features around Jobs-to-be-Done?

This week on Jobs-to-be-Done Radio we’re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of how he has used it with design and engineering teams to design around jobs-to-be-done.
>>Read More

Streema Co-Founder Martin Siniawski on JTBD Radio

Chris Spiek // 01.17.14

streema

This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We’re joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound.

Martin talks about the struggles he is encountering as he works to improve the web and mobile experiences for Streema users.  “It’s a big problem.”

He dives into his efforts to prioritize features by looking through the lens of Jobs-to-be-Done: ”The solution space is infinite.  There are so many possible solutions and things that we could try out, and we needed some way to make sense of it all and start prioritizing them and generating hypothesis.” >>Read More